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Home-Based Food Business

3+ Hours Per Week Saved

How OrderBase Pro transformed chaotic Instagram DM order management into an automated system for a Singapore artisan snack business

UB

Industry

Home-Based Food Business

Business Size

3 people (family business)

Location

Singapore

Project Duration

Feb 14–19, 2026 (5 days)

The Challenge

Drowning in Chat Messages

📱

Orders Lost in DMs: With multiple Instagram DM and WhatsApp conversations happening simultaneously, orders would get buried in the chat flow and missed entirely.

🧮

Manual Calculation Errors: Every order required manual calculation of totals, add-ons, delivery fees, and payment verification. Time-consuming and prone to errors during busy periods.

💰

Payment Tracking Chaos: No systematic way to track payment status made it difficult to see which orders were paid, unpaid, or pending, delaying fulfillment.

📦

Unexpected Stock-Outs: No real-time inventory visibility meant running out of stock unexpectedly. Manual notebook tracking couldn't keep up with order volume.

⏰

3-4 Hours/Week on Admin: During pre-order weeks, the team spent 3-4 hours just on order admin: replying, recording, checking payments, calculating totals, and following up.

😓

Unsustainable Growth: Managing 20-30 orders per week through Instagram DMs was overwhelming. As volume increased, the manual system became too messy and stressful to sustain.

The Solution

What We Built

📝

Branded Order Form

Custom Tally form with Ummi Bites branding, mobile-responsive design, and all necessary fields. Shareable link for Instagram bio and WhatsApp eliminates back-and-forth messaging.

📊

Three Integrated Databases

Google Sheets databases for Orders, Customers (CRM), and Products, all automatically synced. Complete order history, customer purchase tracking, and automatic stock count deduction.

📈

Live Dashboard

Real-time sales metrics, revenue tracking, COGS calculations, visual graphs and charts, all data automatically updated with each order. No more manual report generation.

📲

Telegram Notifications

Instant alert when a new order is received, with full order summary delivered directly to Telegram, available 24/7. Never miss an order again.

🔄

Backend Automation

Make.com workflow connecting all components, managed and maintained by Klicco, with viewing and editing rights for Ummi Bites. Everything runs automatically in the background.

🎓

One-Hour Training

Complete walkthrough of the entire system: how to read the dashboard, add/edit products, extract reports, Q&A and troubleshooting. Family-friendly and easy to use.

Project Timeline

1

February 14–19, 2026

5-Day Implementation: From chaotic manual system to fully automated order management in just 5 days, faster than the standard timeline. The system went live immediately.

The Results

Numbers That Matter

3-4 hrs → <1 hr

Weekly admin time (75% reduction)

Zero

Manual calculation errors

72

Customers processed smoothly

73

Orders managed effortlessly

100%

Automatic calculations

Real-time

Payment tracking

Automatic

Inventory tracking

24/7

Order processing available

"OrderBase Pro helped us organise all our orders in one place and saved us a lot of time on admin work. It has definitely made running our small home business much smoother and less stressful. Would highly recommend!!"

Khatijatul, Founder, Ummi Bites

Technology Stack

Tally FormsGoogle SheetsMake.comTelegram BotLooker Studio
Klicco

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