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Home-Based Food Business

3+ Hours Per Week Saved

How OrderBase Pro transformed chaotic Instagram DM order management into an automated system for a Singapore artisan snack business

UB

Industry

Home-Based Food Business

Business Size

3 people (family business)

Location

Singapore

Project Duration

Feb 14–19, 2026 (5 days)

The Challenge

Drowning in Chat Messages

📱

Orders Lost in DMs — With multiple Instagram DM and WhatsApp conversations happening simultaneously, orders would get buried in the chat flow and missed entirely.

🧮

Manual Calculation Errors — Every order required manual calculation of totals, add-ons, delivery fees, and payment verification. Time-consuming and prone to errors during busy periods.

💰

Payment Tracking Chaos — No systematic way to track payment status made it difficult to see which orders were paid, unpaid, or pending — delaying fulfillment.

📦

Unexpected Stock-Outs — No real-time inventory visibility meant running out of stock unexpectedly. Manual notebook tracking couldn't keep up with order volume.

⏰

3-4 Hours/Week on Admin — During pre-order weeks, the team spent 3-4 hours just on order admin: replying, recording, checking payments, calculating totals, and following up.

😓

Unsustainable Growth — Managing 20-30 orders per week through Instagram DMs was overwhelming. As volume increased, the manual system became too messy and stressful to sustain.

The Solution

What We Built

📝

Branded Order Form

Custom Tally form with Ummi Bites branding, mobile-responsive design, and all necessary fields. Shareable link for Instagram bio and WhatsApp eliminates back-and-forth messaging.

📊

Three Integrated Databases

Google Sheets databases for Orders, Customers (CRM), and Products — all automatically synced. Complete order history, customer purchase tracking, and automatic stock count deduction.

📈

Live Dashboard

Real-time sales metrics, revenue tracking, COGS calculations, visual graphs and charts — all data automatically updated with each order. No more manual report generation.

📲

Telegram Notifications

Instant alert when a new order is received, with full order summary delivered directly to Telegram, available 24/7. Never miss an order again.

🔄

Backend Automation

Make.com workflow connecting all components, managed and maintained by Klicco, with viewing and editing rights for Ummi Bites. Everything runs automatically in the background.

🎓

One-Hour Training

Complete walkthrough of the entire system — how to read the dashboard, add/edit products, extract reports, Q&A and troubleshooting. Family-friendly and easy to use.

Project Timeline

1

February 14–19, 2026

5-Day Implementation — From chaotic manual system to fully automated order management in just 5 days, faster than the standard timeline. The system went live immediately.

The Results

Numbers That Matter

3-4 hrs → <1 hr

Weekly admin time (75% reduction)

Zero

Manual calculation errors

72

Customers processed smoothly

73

Orders managed effortlessly

100%

Automatic calculations

Real-time

Payment tracking

Automatic

Inventory tracking

24/7

Order processing available

"OrderBase Pro helped us organise all our orders in one place and saved us a lot of time on admin work. It has definitely made running our small home business much smoother and less stressful. Would highly recommend!!"

— Khatijatul, Founder, Ummi Bites

Technology Stack

Tally FormsGoogle SheetsMake.comTelegram BotLooker Studio
Klicco

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